Monthly Archives: September 2015

5 Apps to Boost Your Online Marketing Productivity

Marketing your business on social is not only an effort that requires time, but mobility as well. Mobile usage in general has risen year after year – heck, at the end of 2014 526 million of the 1.3…

Read the full article at: www.business2community.com

Here’s a short list of useful tools for your business. I case you haven’t seen these already.

 

My Top 5 Online Marketing Tools:

 

  1. Dropbox / Google Drive: A great way of storing your images or files online. You can access with your phone as well as iPad/tablet.
  2. Canva: The easiest free graphic design tool you thought you’d never need. Great for editing social media posts.
  3. Google Analytics: From big business, right down to small businesses, you need to know who’s visiting your website and what they’re interested in.
  4. Scoop.it: Scopp.it not only helps me find content, but it helps me share content on the web as well.
  5. Google Calendar: Book appointments and send them to people via email. Hint: The app connects with Google Maps.

 

Each of these tools makes a difference in my working life. What tools work for you?

3 Content Marketing Myths That Can Ruin (or make) Your Business Online

Content marketing isn’t nearly as important as doing content marketing correctly, and knowing that it ultimately comes down to the audience and how well they’re targeted.

Read the full article at: searchenginewatch.com

When it comes to online business success, most of us have heard the mantra ‘Content is King’. But is it that simple? Poorly executed Content Marketing has the potential to destroy your credibility online.

 

Here are 5 myths about Content Marketing:

 

Myth 1. Content is King: Wrong

 

Actually, your audience is king! Unless content is read, watched or engaged with and shared, it means nothing to your business.

 

Produce remarkable content that resonates. Test and measure your content to ensure it gets positive feedback and shares amongst your target audience.

 

Myth 2. A Culture of Content is Key to Business Success: Wrong

 

Good content doesn’t take the place of a remarkable business or organisation. To be successful in todays’ transparent business culture, your company needs to have a strong culture beyond the marketing team.

 

Sometimes your best Content Marketing comes from team members well outside the marketing team.

 

3. More Content = More Results: Wrong

 

Certainly, sharing content frequently may help your business come up in Google (for the moment), but to stand out in a noisy background you really need to focus on creating remarkable content that resonates with your customers and is shared on social media.

 

Conclusion:

 

Content Marketing represents one of the biggest cultural shifts seen in advertising. In the old days, the businesses that got the most attention were the ones that could yell the loudest.

 

Increasingly, Google and Facebook are both giving priority to businesses that connect with customers.

The challenge of Content Marketing is to add value, solve customer problems and connect with real people.