Monthly Archives: May 2016

0 How to Choose a Perfect Business Name

A good business name is important. Follow these 7 ways to come up with a great name for your business from day one, no matter what your business does.

Read the full article at: businessblueprint.com.au

What’s in a business name? A lot of people ask me about choosing business names. Here are three tips from Dale Beaumont:

1. Name by Desire, eg. ‘Lean Cuisine’, ‘Die Hard Batteries’

2. Name by problem, eg. ‘Never Late Electrical’

3. Alliteration, eg. Weight Watchers

4. Own a word, eg. ‘Apple’

5. Make up a word, eg. ‘Google’, ‘Qantas’

6. Word-mash, eg. ‘Skype’ (Sky + peer to peer)

7. Word-Twist, eg. ‘Netflix’, ‘Fiverr’

Have a look at Dale’s post and get creative with your business name.

0 Producing great content for your blog at scale (3/6)

After strategizing and planning your content, it’s time for phase 3 of the content marketing lifecycle. Learn how to produce great content for your blog. 

Read the full article at: blog.scoop.it

In terms of lead generation the evidence is there: the more you blog, the more leads you get. 

How to do this at scale is the question: A good content curation tool (software) means a curated blog post takes 30-minutes on average. That’s a lot less than the 3-4 hours it takes on average to craft a fresh post.

One original blog post vs. six curated blog posts. You can guess which strategy will get more leads: The curated content strategy. Check out Scoop.it Content Director if it’s curation software you’re after. 

0 What is a Marketing Content Hub? Would it work for your brand?

This post examines the benefits of the marketing content hub—a branded resource center to help visitors find the information they seek.

Read the full article at: feldmancreative.com

Content marketing hubs are like creating a magazine for your brand on your website. They focus on the interests of your prospective customers.

The great news is that they attract a lot of Google traffic, and individual stories are a perfect match for sharing social media.

Content marketing hubs need to be paired with some kind of lead capture: Ask website visitors to leave their email address to get free updates. That way you can grow your list of prospective customers and build your audience.