What is a Marketing Content Hub? Would it work for your brand?

This post examines the benefits of the marketing content hub—a branded resource center to help visitors find the information they seek.

Read the full article at: feldmancreative.com

Content marketing hubs are like creating a magazine for your brand on your website. They focus on the interests of your prospective customers.

The great news is that they attract a lot of Google traffic, and individual stories are a perfect match for sharing social media.

Content marketing hubs need to be paired with some kind of lead capture: Ask website visitors to leave their email address to get free updates. That way you can grow your list of prospective customers and build your audience.

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