After strategizing and planning your content, it’s time for phase 3 of the content marketing lifecycle. Learn how to produce great content for your blog.
Read the full article at: blog.scoop.it
In terms of lead generation the evidence is there: the more you blog, the more leads you get.
How to do this at scale is the question: A good content curation tool (software) means a curated blog post takes 30-minutes on average. That’s a lot less than the 3-4 hours it takes on average to craft a fresh post.
One original blog post vs. six curated blog posts. You can guess which strategy will get more leads: The curated content strategy. Check out Scoop.it Content Director if it’s curation software you’re after.