This post examines the benefits of the marketing content hub—a branded resource center to help visitors find the information they seek.
Read the full article at: feldmancreative.com
Content marketing hubs are like creating a magazine for your brand on your website. They focus on the interests of your prospective customers.
The great news is that they attract a lot of Google traffic, and individual stories are a perfect match for sharing social media.
Content marketing hubs need to be paired with some kind of lead capture: Ask website visitors to leave their email address to get free updates. That way you can grow your list of prospective customers and build your audience.